Good Marketing?

By GirlintheD
October 27th, 2005 @ 10:47 PM Uncategorized

There is a billboard on the west side of I-75 north that I pass by every day on my way to work. It has a picture of a Ford Explorer on it and the message

4 Comments so far

  1. WanderingMonkey (unregistered) on October 28th, 2005 @ 8:48 am

    frankly there’s one right here in dearborn right on the border as you’re leaving the city on the southfield.

    The focus and the summer mustang convertible billboards actually prompted me to go test drive one.


  2. girl.in.the.d (unregistered) on October 28th, 2005 @ 9:29 am

    Interesting, WanderingMonkey.

    I absolutely LOVE the new Mustang. The design is very appealing.


  3. Doug (unregistered) on October 28th, 2005 @ 3:55 pm

    I am not a huge Ford fan or anything, and I concede that this is kinda lateral to your point (which I totally agree with BTW) but…

    Parry-Jones, the Ford VP for R&D during that era provided the following data from their investigation (one could argue that Ford would flat out lie I suppose…but I think that the following is pretty hard to fabricate), “Parry-Jones presented analysts and reporters with new data that underscored the shortcomings of Firestone’s Wilderness tires. Between 1995 and 1997, Ford Explorer sport-utility vehicles were equipped with equal numbers of Firestone and Goodyear tires as original equipment, Parry-Jones said. The actual data indicates there were 1,183 tread separations associated with the 2.9 million Firestone tires, and just two with an equal number of Goodyear tires, Parry-Jones said.

    Even if the Explorer design was flawed – which Ford isn’t prepared to concede – the data plot clearly indicates the SUV’s problems were caused by the tires, not the vehicle, one Ford official noted after the briefings for analysts and reporters.

    Ford also said the research indicates the disparity in performance was due to differences in tire construction despite using the same specifications as set out by the automaker. The strength of the bond between steel belts, or the ”peel strength,” was lower in Firestone tires compared to Goodyear tires and other brands tested, Parry-Jones said.”

    This is from http://www.thecarconnection.com/index.asp?article=3763&sid=175&n=156


  4. Mollika* (unregistered) on October 30th, 2005 @ 8:38 pm

    As a Canadienne, I am very impressed with the flawless placement of the “eh” I miss so dearly.



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