The Selling of the D’

I attended the pep rally for the Gov given by the Mayor at the Campus in Sept. and one thing that stood out in my mind was the slogan, “Detroit is not for sale”, referring to DeVos’s big bucks. Well, I hate to differ’ but it is for sale and we need more customers.

The Detroit Metro Convention & Visitors Bureau is hyping a campaign to brand Detroit with podcasts, blogs and one on one sales pitching. Unlike Seattles’s “Metronatural” and Baltimore’s “Get in on it,” they want to get it right.

Now I’m thinking where have they been? On the moon? Haven’t they heard of the D’?? The D’ is hip and it’s cool and it’s delicious. If they are trying to market the twenty and thirty somethings like they say and they know they don’t respond well to overt advertising, then what’s the problem? They are budgeted with $200,000 for this year to promote the City. Come on guys, I don’t care what you come up with as long as the “D” is in it!

2 Comments so far

  1. Mollika* (unregistered) on November 7th, 2006 @ 8:24 am

    I would love to see “delicious” in there somewhere. There is something sinfully pleasing about that word in association with the D.

  2. sam smith (unregistered) on November 20th, 2006 @ 4:01 pm

    A great place to find out everything about MICHIGAN AND DETROIT

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