I was with a radio celeb’ for about a year in 04′ from WRIF ^[1]who shall remain anonymous. I can tell you first hand there is alot of s— that goes on behind the scenes at a radio station. Station managers are usually viewed as pricks. Not only do they have to worry about Arbatron, who’s company sends out surveys and then ranks the local staions by number of viewers, they deal with scheduling and events. And, oh yea, they deal with egos. Huge egos.

So when you see a big shake up or they change their format, believe me, it is not a dicision made in haste. It’s all about $$$. Lots and lots of $$$$!