Branding the D

Referring to Detroit as the D is no better manifestation of the Detroit brand. Just like branding in the corporate world, branding in the civic arena is as important and imperative to the survival and progress of the product. The D Brand Summit is being held February 1, 2008 to provide a forum for the discussion of the D brand. The power of the D brand will be addressed in relation to its role in the future success of businesses and organizations in and around the city. The summit will feature experts in the areas of marketing and branding as well as established leaders from the area. Look forward to seeing you there.

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