On February 1, 2008 the Detroit Metro Convention & Visitors Bureau will be hosting the D Brand Summit ^[1]. Detroit like any other commodity is being taken over by branding and marketing companies. This is not new to the revitalization of cities in the states or around the world. Does Detroit need professionals stepping in for the revitalization of this area? Are these companies adequately representing the city? The D Brand Summit will be featuring those who are working on Detroit’s campaign. Discussion will surround tourism and what the D brand can do for individual companies and organizations in the city and its surrounding areas.